Scrutinizing outdoor advertising

Outdoor advertising includes everything from billboards on highways to ads on bus kiosks, in subway cars, on taxis, or even on benches and other signage. As a $6 billion industry, it’s a small part of overall annual ad expenditures, but if you think it’s right for your business, Opting for Outdoor Ads tells how to choose the type of outdoor ad that can work best for you and how to design memorable advertising in this medium.