Boosting Your Budget with Co-Op Programs

In This Boosting Your Budget with Co-Op Programs

• Clearing up what co-op advertising funds are
• Finding suppliers who have funds you can use
• Being aware of the supplier’s restrictions
• Applying for, and receiving, co-op money

Many suppliers, manufacturers, and distributors of various major products and goods have advertising money set aside for use by their retailers. These funds are called cooperative advertising (co-op for short). The term cooperative means just what it says: If you spend some money, the manufacturer will also spend some money — the two of you cooperate to get the advertising job done. 

Although co-op advertising is sometimes very complicated, frustrating, confusing, and time-consuming, it’s well worth the effort. Co-op funds are wonderful when you can add these extra dollars to your own advertising budget and use them to make a much bigger splash in your market. In this Boosting Your Budget with Co-Op Programs, I give you the information you need to put co-op funds to work for you, demystifying this often-confusing part of the advertising arena.