Ogling online ads

Last, but by no means least, is the newest ad medium — online — even though the Internet hardly seems “new”; still, it’s only been since the mid-’90s that companies have used the Web to advertise products, services, and businesses.
Online Advertising offers the pros and cons of online advertising on various Web sites (as well as how to develop your own), and it tells how to create various types of online ad formats, do e-mail advertising, and create your own blog. Investing in Internet Advertising picks up where Online Advertising leaves off and helps you with the financial side of online ads: hiring someone to help you create ads or your Web site and buying space on other sites.