Wieden and Kennedy

Dan Wieden and David Kennedy took advertising out of its traditional centers of the ad world (Madison Avenue in New York City., Chicago, and to some extent, Los Angeles) by setting up shop in Portland, Oregon. They’re listed on the top 100 people in advertising (for the last century, no less!). They’ve done great work for Microsoft, ESPN, and many other clients, but they’re still probably best known for revolutionizing the sneaker industry — or at least the advertising of it — by creating Nike’s “Just do it” campaign.