You probably went into business to succeed — and that means you’ll do whatever it takes to reach this lofty goal . . . as long as it’s legal and within fiscal reason. But in order to succeed with your advertising — or with anything in life, actually — you need a plan of action. In this Developing an Advertising Strategy and a Tactical Plan , I help you come up with a plan that works for you.
Advertising, despite whatever impressions you have or information you’ve heard, isn’t complicated — or rather, it’s only as complicated as you want it to be. Welcome to the advertising tutorial guide.
Sunday, September 26, 2010
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2010
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September
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- Image is everything
- Understanding Why People Choose One Product or Ser...
- Defining and Positioning Your Message
- Advertising cooperatives: Not the same as co-op funds
- Submitting your co-op claims package
- Obtaining proof of performance
- Getting your ads preapproved
- Understanding the Rules, Regulations, and Restrict...
- You’ve found your funds, now how do you get the do...
- Knowing who to talk to
- Finding Out Which of Your Suppliers Have Co-Op Fun...
- Knowing Who Uses Co-Op Funds
- Boosting Your Budget with Co-Op Programs
- Using media you can afford
- Getting the most out of your creative and production
- Maximizing Your Budget
- Knowing your product’s appeal
- Identifying your target market
- Researching and evaluating your competition
- Developing an Advertising Strategy and a Tactical ...
- Determining How Much You Can Afford to Spend
- Setting and Working within Your Advertising Budget
- Wieden and Kennedy
- Bill Bernbach
- David Ogilvy
- Lessons from the Legends: Figuring Out Your Advert...
- Poring over publicity
- Ogling online ads
- Scrutinizing outdoor advertising
- Musing upon direct mail
- Contemplating print
- Rating TV
- Regarding radio
- Getting to Know Your Media Options
- Making Advertising Work
- Advertising: Mastering the Art of Promotion
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September
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Labels
Advertising 101
Mastering the Art of Promotion
Boosting Your Budget with Co-Op Programs
Defining and Positioning Your Message
Getting to Know Your Media Options
Setting and Working within Your Advertising Budget
Understanding Why People Choose One Product or Service over Another
Understanding the Rules Regulations and Restrictions
Developing an Advertising Strategy and a Tactical Plan
Figuring Out Your Advertising Needs
Finding Out Which of Your Suppliers Have Co-Op Funds Available
Maximizing Your Budget
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